A moral thought process investigation into love, and the nature of reality. Visualizing and questioning moral values through thought-provoking ethical dilemmas using Helvetica and contemporary design, resulting in safe, lawful, humane, and ethically manufactured, appealing apparel.



Rooted in a humanistic perspective, Helvethics brings back humanity in the technocratic world of design, ushering in what they call “Catalytic Inclusive Design”. Creating a reality in which designers, craftspersons, and users feel welcomed and embraced. With each new project, Helvethics defies design dogma, preferring to focus instead on the holistic, romantic, surreal, archetypical, rather than the technocratic. In this universe, the coldness of industrialism is replaced instead by the poetry, fantasy, and romance of different ages, vividly brought to life in the contemporary moment. The work Helvethics excites, provokes and polarises, but never fails to surprise, celebrate, and entertain. Regarded by many as an anomaly in the design world, it is the mission to create an environment of love, live with passion and make our most exciting dreams come true.

Love will grow if we do

Love will grow

Humans, according to Helvethics, can shape their own values, and live a good and meaningful life. To build a lasting value in relationships, we need to be present for each other, to apologize for our own transgressions and, with empathy for life’s vicissitudes, to laugh and remember, to honor our differences, to see each other, to listen and to express appreciation and love for each other every day of our shared lives.

Being kind, caring, and generous is free. Spread the love!


No Helvethics without Helvetica. And who can tell you more about Helvetica than Gary Hustwit. If there’s any doubt about the brilliance of Helvetica, go and watch the documentary trailer, or stream the full film from the official website.

  • Safe, lawful, humane, and ethical manufacturing.
  • Water-based and eco-friendly ink.
  • Free shipping on orders over € 40

His Story

Working at the intersection of service design, product design, and brand identity,  I’ve had the privilege of influencing services and products used and loved by millions. These include Adobe, Argos, Beiersdorf BDF, HSBC, KPN, Microsoft, PostNL, Rabobank, Strellson, Sony, Trend Micro, and many more.

Today, besides being ‘the catalyst for positive change’ at Helvethics, I’m working as a Creative Director at Experius and an Artist. Before, I served as a Creative Director at DearNova.

Feel free to get in touch! Please reach out and I will get back to you swiftly.